Home/Marketing Automation Software/Top Marketing Automation SoftwareUpdated on: February 6, 2024
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Top Marketing Automation Software

 Marketing automation software can help automate marketing activities, streamline workflows, and measure the outcomes of marketing campaigns. This software often provides a central database for all marketing information. Marketers use this information to create segmented and personalized experiences for customers.  These platforms also offer email actions, drip sequences, CRM updates, lead scoring, sales lead rotation, SMS, and other such features. In case you are also looking for top marketing automation software then we can help. Here we've compiled a list of top marketing automation software to help you. The list also highlights top features, pricing details, alternatives, and reviews. You can also compare this software with other similar tools to choose the one that best suits your needs.

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Retargeting.biz - Top Marketing Automation Software
82%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Retargeting.biz

Track and analyze website visitors
(8 Ratings)

Retargeting.biz pricing: Retargeting.biz Offers Custom plan.

What is Retargeting.biz and how does it work?

Retargeting.biz enables you to increase the revenue of your online shop by monitoring the activity of website visitors as they are browsing your site. Retargeting.biz tracks and analyzes behavior so it can understand how your customers are interacting with your site and what pain points they have. Maybe there is a particular page where they normally bounce and leave the site, or your checkout process asks for too many details or does not seem secure enough for customers to give you their details. Retargeting.biz uses a proprietary algorithm to track behavior and create profiles so that you can improve the user experience on your site and help website visitors get the products they want to buy more quickly and easily. Another key feature of this solution is its ability to automatically send personalized messages based on predefined triggers. You can send these personalized messages via email, or SMS, or even directly on the site depending on the behavior of each visitor. show more

Klaviyo - Top Marketing Automation Software
96%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Klaviyo

Build smoother and stronger connections with Klaviyo
(1,191 Ratings)

Klaviyo pricing: Starts at $45.00. Offers Free-forever plan.

What is Klaviyo and how does it work?

Klaviyo is a marketing automation software developed to help businesses of every size from entrepreneurs to iconic brands in building sales for their online businesses. It allows customers to deliver amazing user experiences across email and other channels. It helps businesses to have their own marketing strategies and information to share with their customers. The brand provides its customers with the best category segmentation and customization as well as pre-built automation and traffic generators; the company uses data science and analysis, one-click integration, and provides ROI-based reports. The brand also provides ads on Facebook and Instagram to attract more traffic. Klaviyo helps clients store all business data in the same system that provides them with an experience; they allow new experiments and business start-ups, and they allow existing companies to grow faster in a way that they can control and manage. The brand has a unique packaging calculation method. The brand has not specified a fixed amount of the plan, but instead creates a personalized plan based on the client's needs. show more

ActiveCampaign - Top Marketing Automation Software
98%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

ActiveCampaign

An all-in-one marketing platform
(9,758 Ratings)

ActiveCampaign pricing: Starts at $29.00. Offers Custom plan.

What is ActiveCampaign and how does it work?

ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations. show more

Adobe Marketo Engage - Top Marketing Automation Software
95%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Adobe Marketo Engage

Make the complex buyer journey simple
(4,262 Ratings)

Adobe Marketo Engage pricing: Adobe Marketo Engage Offers Custom plan.

What is Adobe Marketo Engage and how does it work?

Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. show more

User.com - Top Marketing Automation Software
87%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

User.com

Marketing was never easy, before
(94 Ratings)

User.com pricing: User.com Offers Custom plan.

What is User.com and how does it work?

User.com is an intuitive marketing and sales automation software. The platform is held in high esteem for providing the best omnichannel user experience that presents the right message for the right user at the right time. User.com entirely automates a plethora of activities starting from lead generation to sales, besides taking care of the administrative operations while manual labour can be focused on selling only. It caters to all sections of a client organisation and that includes the sales, along with management, marketing, customer and employee support. Quick integrations make it easier for User.com to play along with the preloaded applications in the system and it further captures the behaviour of users with visitor trackers and detailed visitor timelines. That ultimately equip team members with all sorts of accurate data about their customers. Migrating or switching to User.com is again an easy and convenient process that might take a minimum of ten to fifteen hours. User.com brings all information, conversations and deals on a single, interactive platform. show more

SpeedyBrand - Top Marketing Automation Software
75%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SpeedyBrand

Get More Traffic
(0 Ratings)

SpeedyBrand pricing: SpeedyBrand Offers Custom plan.

What is SpeedyBrand and how does it work?

SpeedyBrand is the solution for businesses looking to maximize their online presence. This digital content is optimized for SEO and tailored to reach customers in the most efficient way possible. This mission is to help user attract targeted traffic, engage with the audience, and create a lasting impact that helps the business stand out from the competition. They provide high-quality content, such as videos, blogs, articles, social media posts and more all designed to accelerate user engagement on the website or platform. With us, they will get maximum visibility in minimal time, allowing users to improve the bottom line and pursue success. They take pride in the quality of the services and customer satisfaction is our priority; they strive to make sure each piece of content meets the highest standards and exceeds expectations. For professional marketers who want to improve their online presence without breaking their budget, SpeedyBrand provides an innovative solution backed by our commitment to excellence. Entrusting us with the branding needs will give the peace of mind knowing that experienced professionals are working hard on creating engaging digital content for the business. show more

WebEngage - Top Marketing Automation Software
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

WebEngage

Application with enterprise grade capabilities
(215 Ratings)

WebEngage pricing: WebEngage Offers Custom plan.

What is WebEngage and how does it work?

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across ten communication channels. Product and marketing practitioners across the globe design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively. WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. show more

EngageBay - Top Marketing Automation Software
92%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

EngageBay

An Advanced Marketing and Sales Automation Software
(243 Ratings)

EngageBay pricing: Starts at $11.95. Offers Free-forever plan.

What is EngageBay and how does it work?

Engagebay is software for growing businesses to streamline their marketing, sales, and services under one roof. It offers powerful email marketing which lets businesses create fully customizable email marketing communications to send to their target audience. With the use of the software, one can fully automate routine and manual tasks to increase efficiency and nurture their audience in the right way. It also includes a CRM and sales dashboard that helps to organize all potential contacts, track deals, and the sales pipeline without having to use another tool for the same. A helpdesk is also offered as a package, using which customers can reach out to the businesses and get their queries resolved. All of this is provided without compromising on quality for any single tool. Another way to look at it would be to consider it as a cheaper alternative to Hubspot for small- and medium-sized businesses. show more

Hubspot Marketing Hub - Top Marketing Automation Software
88%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Hubspot Marketing Hub

The all-in-one marketing software
(14,906 Ratings)

Hubspot Marketing Hub pricing: Starts at $18.00. Offers Free-forever plan.

What is Hubspot Marketing Hub and how does it work?

Hubspot Marketing Hub is a multi-functional marketing solution that provides a vast range of smart tools and features to its users to enhance their growth chart. It provides tools to publish blog posts, manage CRM or Salesforce, connect with the audience, create and organize teams, and enhance the visibility of your brand on the web for a better success rate. It is an all-in-one marketing software that assists you in establishing your brand as an authority by enabling you to publish blog posts easily and effectively. It aims at improving your brand visibility so that you can be found online easily and therefore, drive more traffic. You can automatically organize and record your customer interactions and connect with Salesforce or HubSpot CRM. Users can create teams of hierarchical orders in order to align the usage of HubSpot account with the team’s structure. It additionally enables lead scoring, ROI tracking, channel management, and campaign segmentation. show more

Stimch - Top Marketing Automation Software
77%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Stimch

Affordable Marketing Automation Solutions
(0 Ratings)

Stimch pricing: Starts at $39.0.

What is Stimch and how does it work?

Stimch isn't just another marketing platform; it's a revolution, combining affordability and effectiveness. Bid farewell to exorbitant monthly fees that eat into profits. Stimch offers a cost-friendly alternative that delivers incredible results. With Stimch, access a myriad of powerful features elevating the marketing game. Manage email campaigns, engage with subscribers, and monitor ROI in one user-friendly interface. Create stunning templates, personalize emails, segment the audience, and automate campaigns, saving time for business growth. Stimch also provides comprehensive analytics for real-time campaign success tracking, replacing confusing metrics with clear data guiding increased conversions and brand awareness. Don't compromise on quality due to budget constraints. Affordable marketing shouldn't sacrifice effectiveness. Join the Stimch family today for the thrill of affordable, result-driven marketing automation. Make the switch. Choose Stimch. The business deserves it. show more

List of Top Marketing Automation Software

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
Retargeting.biz 82 5
Klaviyo 96 4.3
ActiveCampaign 98 4.6
Adobe Marketo Engage 95 4
User.com 87 4.4
SpeedyBrand 75 NA
WebEngage 90 4.4
EngageBay 92 4.7
Hubspot Marketing Hub 88 4.5
Stimch 77 NA