Home/Marketing Automation SoftwareUpdated on: February 6, 2024
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Marketing Automation Software

The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.

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Marketing Optimizer - Marketing Automation Software
84%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Marketing Optimizer

All-in-One Marketing Automation Platform
(9 Ratings)

Marketing Optimizer pricing: Starts at $249.00. Offers Free-forever plan.

What is Marketing Optimizer and how does it work?

Marketing Optimizer is a marketing automation software. Learn from every visitor to your website what content works, and which content needs improvement. Double-down on the campaigns and content initiatives that work, and axe the ones that don’t. Launch landing pages, A/B test them to turn more visitors into leads, publish phone numbers and forms on them in seconds to capture all the data you need to turn a visitor into a sales-ready lead. show more

Ruler Analytics - Marketing Automation Software
84%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Ruler Analytics

Marketing Attribution Made Simple
(9 Ratings)

Ruler Analytics pricing: Ruler Analytics Offers Custom plan.

What is Ruler Analytics and how does it work?

Ruler Analytics is a call tracking and marketing attribution platform that tracks all user actions and attributes it to the correct campaign. It facilitates visitor-level multi touch marketing attribution so that all the leads are accurately attributed to the source that they were introduced with first. It tracks leads across forms, calls, live chats, and various other touch points where users interact be it on the website or landing pages. Even though the data remains anonymous, Ruler Analytics tracks it over multiple sessions, traffic channels, and keywords. All the data gathered in the software can easily be synced with major CRMs and Analytics tools so that the data stays at one place. Moreover, the data is unified so that it is tracked more precisely and can be used to form insightful decisions. When the lead converts and pays for your product or service, Ruler Analytics automatically attributes that revenue to the right source in all the connected tools including Google AdWords and Analytics among others. show more

Zymplify - Marketing Automation Software
84%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Zymplify

Elevate your sales and enhance your business reach with Zymplify
(76 Ratings)

Zymplify pricing: Starts at $136.0.

What is Zymplify and how does it work?

Zymplify is a sales and marketing automation software that helps you find interested customers who are vigorously looking for your products but are unable to reach you. They provide you with goal-oriented toolkits to expand your business reach and make sales with speed. They attract and connect with people who have been looking for the kind of products your company deals in, converting strangers into customers. Zymplify works as a Marketing agent that delivers new customers with the best methodology making your time and efforts vastly proficient. It works in four main steps, research, strategy planning, plan execution and result analysis. It studies the client’s needs and prepares plans to meet their expectations. From prospecting to generating leads to providing contact, they work all-round to help you achieve high sales. The businesses get professional toolkits made after exceptional studies with Zymplify. The platform offers a free demo version to try its premium features. show more

Webmecanik Automation - Marketing Automation Software
84%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Webmecanik Automation

Unlock The Full Potential Of Your Contact Base With Marketing Automation
(18 Ratings)

What is Webmecanik Automation and how does it work?

Webmecanik Automation is web software that analyzes and records the behavior of your visitors on your websites. Thus, it automatically activates contact and information actions with your prospects and customers according to their profile and their activity. The right content, to the right person at the right time, is the guarantee of growth in your turnover and customer loyalty. show more

Marsello - Marketing Automation Software
84%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Marsello

Loyalty Marketing Automation to Boost Sales
(2 Ratings)

Marsello pricing: Starts at $49.00. Offers Free-forever and Custom plan.

What is Marsello and how does it work?

Marsello is a marketing tool that combines the power of automation with the nuances of human experts to deliver highly targeted retention marketing strategies. Marketers and managers can leverage the tool to deliver results for fast-growing brands by boosting sales through loyalty marketing. Marsello makes it possible to target the right customer at the right time, increasing customer retention and sales, along with enhancing every stage of the customer lifecycle. The tool even goes through the customer data by collecting them from the eCommerce or POS platform to segment the customers based on their buying patterns. Then by leveraging targeted email flows, customers can be engaged with loyalty program features across their complete lifecycle. The resulting customization can also improve brand value by forming a memorable connection with the customers. Messages and designs can be further customized according to the marketing strategies of the users. show more

LeadBI - Marketing Automation Software
84%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

LeadBI

Grow Business with Marketing Tool
(6 Ratings)

LeadBI pricing: LeadBI Offers Free-forever and Custom plan.

What is LeadBI and how does it work?

LeadBI software is an All-in-One Marketing Assistant used to increase your business. Track websites visitors and data in real time. Send personalized emails to user, based on their unique behavior to retain your prospects. Create web forms and pop-ups to collect feedback from users to optimize your workflows. It integrates with MailChimp, SendinBlue, and more. Marketers, Small, Medium and Large companies make use of the software. show more

Force24 - Marketing Automation Software
84%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Force24

A unique platform In a crowded market
(159 Ratings)

What is Force24 and how does it work?

Force24 is a marketing automation software. They are a team of lead nurturing and creative experts that employ our proprietary automation platform to deliver results-driven cross channel campaigns. They offer a fully managed service from data acquisition to creative artwork, to cross channel, automated campaign execution. show more

Akero - Marketing Automation Software
84%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Akero

Allow marketers to spend time on what matters most
(16 Ratings)

Akero pricing: Akero Offers Custom plan.

What is Akero and how does it work?

Akero is a marketing automation software. Plan global campaigns using AI to predict performance against brief and budget. Build and upload assets for search, social media and programmatic campaigns in one platform. Track everything from the first advert served through to the enrolled student in a single dashboard. show more

Plumb5 - Marketing Automation Software
84%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Plumb5

Automate the Growth Strategy
(39 Ratings)

Plumb5 pricing: Plumb5 Offers Custom plan.

What is Plumb5 and how does it work?

Plumb5 is a state machine that is capable of real-time engagement regardless of any customer touch-point. The secret sauce behind this machine is the ability to compute in real-time and output customer states, which is consumed by the automation engine to respond based on rules for any kind of customer request. Everything in real-time. 24/7. show more

ProspectIn - Marketing Automation Software
84%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

ProspectIn

Expand your LinkedIn network with smart automation
(20 Ratings)

ProspectIn pricing: ProspectIn Offers Free-forever plan.

What is ProspectIn and how does it work?

ProspectIn is a LinkedIn marketing automation software built to simplify lives by expanding the network, driving sales and generating more revenue. You can build stronger relationships, share the necessary contents and grow your connections is hassle-free manner. It is an extremely useful resource designed for recruiters, marketers, founders and others. It reduces the time spent on Linkedin and expands your reach in many other ways. It makes the LinkedIn prospecting process automatic by collecting hundreds of warm leads in just 15 minutes a day. The software is highly reliable as it stimulates human behaviour and set the daily usage limit to ensure that your account stays under the limits of LinkedIn. All the actions are conducted in terms of your own CRM. the platform makes it easier for you to export your prospects from LinkedIn search requests into the pop-up app of ProspectIn. You can use different campaigns depending on the list of your prospects. It lets you target the right people at the right time through the right message. You can also track your daily activities through the dashboard and analyse what is working best for you. show more

Kizen - Marketing Automation Software
84%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Kizen

Unleash the Power of Business Innovation
(32 Ratings)

Kizen pricing: Starts at $20.00. Offers Custom plan.

What is Kizen and how does it work?

Kizen, which is accompanied by Zoe is a marketing automation platform that integrates your current apps with its best-in-class data platform to get more out of the tools you already have. It offers next-generation modules to help you modernize your siloed products for enhanced sale and revenue growth. With Kizen, you can give each member of your team Zoe, the world's brightest digital business assistant. Zoe enables every employee of your business to produce more profits and happier customers by seamlessly harnessing all of your most essential data. You can give Zoe time-consuming jobs so you can concentrate on more important work. With unrivaled insights, you can make better-informed choices. You can assist yourself in being more productive and maximizing team effectiveness. Users can gain new perspectives on customer interactions, identify opportunities for improvement, and delight consumers at every step. To optimize value, you can reduce churn and enhance upsell. The platform enables you to boost productivity while providing unforgettable experiences. Additionally, the platform increases customer lifetime value and makes deployment and maintenance extremely easy and convenient. show more

Beeketing - Marketing Automation Software
84%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Beeketing

Marketing Automation Tool for E-commerce Websites
(12 Ratings)

Beeketing pricing: Beeketing Offers Custom plan.

What is Beeketing and how does it work?

Beeketing is an all-in-one marketing platform for digital stores who aim to convert more visitors into revenues. The tool works by tracking the behaviour of customers including their background details and where they come from. With the help of dedicated insights, users can connect better with their customers, analyze their shopping patterns and predict the products that they are most likely to buy. With integrated AI solutions, users receive a smart marketing platform that tracks visitors from the moment they enter the store of users. They can then be driven through the conversion funnel and converted into paying customers. The customer journey that can be tracked includes email subscription and interaction with coupons right up to the completion of purchases. Tracking capabilities extend to multiple devices and browsers as well as instances when users are not logged in. Every data of every individual visitor is tracked across disparate data touch points for a holistic picture. show more

PromoNavi - Marketing Automation Software
84%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

PromoNavi

Useful PPC tools to boost your Google ads campaigns
(20 Ratings)

PromoNavi pricing: Starts at $40.83.

What is PromoNavi and how does it work?

PromoNavi is a digital advertising platform for PPC professionals, ads agencies and marketers, enabling them to boost their business operations and reach significant marketing KPIs faster. The platform helps users to create more effective campaigns, save time, reduce campaigns budget and increase the overall ROI. With PromoNavi, PPC professionals can see how effective their campaigns are and the steps they need to opt to boost their performance in the market. Moreover, businesses can automate routine tasks, reduce their traffic costs and optimise conversion value. The software can help agencies by cutting misused ad spend and boost their online advertising efficiency. It also provides them with a multichannel overview of all their customers in one place. In the case of marketers, PromoNavi allows them to launch and manage their Google and Facebook Ads from a single platform, besides offering them valuable competitive insights to stay up-to-date in their target market. show more

cmercury - Marketing Automation Software
83%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

cmercury

ML-based Marketing Automation Suite
(9 Ratings)

cmercury pricing: Starts at $74.25. Offers Free-forever plan.

What is cmercury and how does it work?

cmercury Marketing Automation Suite, uses Machine Learning (ML) to find hidden insights in large sets of data to present actionable analytics that marketing teams can leverage.

Captavi - Marketing Automation Software
83%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Captavi

Comprehensive digital marketing software
(48 Ratings)

Captavi pricing: Starts at $175.00.

What is Captavi and how does it work?

Captavi Platform helps companies cross the great divide between casual buyers and loyal customers by converting leads and referrals with ongoing personalized dialogue and value-based information delivery across multiple channels: web, mobile, email, tradeshow kiosks, and tablets. SaaS 5-in-1 integrated online marketing platform with SaaS CMS (Web Content Management System), Mobile Web App Development, CRM, Email Marketing System, and Online Event Registration. show more

Cinch Marketing Automation - Marketing Automation Software
83%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Cinch Marketing Automation

Platform for customer data
(7 Ratings)

Cinch Marketing Automation pricing: Cinch Marketing Automation Offers Custom plan.

What is Cinch Marketing Automation and how does it work?

By introducing online marketing tools to offline organisations, Cinch is a web-based marketing enablement solution that automates client outreach, advertising, and data collection. Customer data analytics and segmentation, communication workflow building, email automation with support for creating reusable email templates to be used in numerous campaigns, predictive analytics, direct mail automation, and more are among the core functions. Cinch interfaces with a range of third-party solutions for data gathering and analytics, including CRMs and loyalty programme apps, to help discover buyer interest in certain items and services, which enhances lead targeting and quality. Furthermore, predictive data analytics can assist identify which consumers are likely to return on their own and which need to be enticed back through promotions or discounts.Cinch is an omni-channel marketing solution that supports SMS, email, Facebook and Google Ads, as well as traditional offline marketing channels. All messages may be checked using A/B testing tools, and the campaign results are compiled into easily understandable reports. The cost is determined on the database's size and location. Email and an online knowledge base are used to provide support. show more

DirectLync - Marketing Automation Software
83%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

DirectLync

All-inclusive Digital Marketing Platform
(2 Ratings)

DirectLync pricing: Starts at $17.0.

What is DirectLync and how does it work?

DirectLync is a marketing platform that includes all essential sales and marketing tools in a single package. Digital marketers and teams across companies can use the tool to pre-schedule social media posts and emails. They can also access consistent data sets across multiple channels and automate email campaigns for timely delivery and higher conversions. With DirectLync, users can plan, manage, and enhance all their marketing efforts with messages that increase conversions. Users can create attractive emails, personalize the messages with segmentation, and manage their brand consistency across multiple channels. And by capturing, analyzing, and optimizing customer data, they can uncover new sales and marketing strategies and gain a deeper insight into their buying habits. As a result, more leads can be generated and existing relationships can be nurtured. Users can also generate actionable with the help of engagement statistics across multiple channels and track the activity of prospects across multiple channels. show more

SalesPanda - Marketing Automation Software
83%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SalesPanda

Sales and Marketing Automation
(21 Ratings)

What is SalesPanda and how does it work?

SalesPanda is a cloud-based sales & marketing automation platform. Share content with your channel partners in just 1 click. The content is co-branded and with limited editing rights. This helps you achieve 100% brand compliance and control over the shared content. SalesPanda app will enable the channel partners to access their leads, marketing documents, marketing campaigns, etc, anytime and anywhere. The Microsite will provide multiple avenues for new lead capture in the form of a chatbot, contact page, and content download mechanism for an interested website visitor. show more

InfluencerSoft - Marketing Automation Software
83%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

InfluencerSoft

The visual way to create sales funnels
(0 Ratings)

InfluencerSoft pricing: Starts at $97.00.

What is InfluencerSoft and how does it work?

InfluencerSoft is an innovative product that makes the monetization of websites easy. With InfluencerSoft, user can turn their visitors into customers and generate sustainable, recurring revenue. Guests to their website have become savvier unless they have a great experience with their site, they're liable to walk away without making any purchases. On the contrary, if users utilize all the resources at their disposal to engage them and make them feel like part of the community, they will be sure to stay put and spend money. It is here that InfluencerSoft set itself apart; it can help a user create amazing experiences for our users increasing customer loyalty across the board and leading to increased sales ultimately helping users meet monetization goals. Whether you’re a marketing manager or entrepreneur managing your own e-commerce business, nothing offers as complete a package as InfluencerSoft does. Starting from its intuitive user interface which makes setting up campaigns a breeze, through its powerful insights that enable users to get a better view on how customers interact with their website, everything has been designed with user satisfaction in mind. Upgrade today and unlock potential earnings while making monetization simpler than ever before! show more

Apifon - Marketing Automation Software
83%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Apifon

Automate your messages and grow your business
(0 Ratings)

Apifon pricing: Apifon Offers Custom plan.

What is Apifon and how does it work?

Apifon is an email marketing and messaging platform that helps to grow the user’s audience by engaging their customers. This all-in-one mobile marketing application that helps to automate messages across various channels, like SMS, Viber, Email, WhatsApp, Messenger, and others, thus saving time and efforts. Apifon enables users to build better landing pages with its predefined templates and drag-and-drop builder, without requiring any coding work. Users can create sign up forms for growing their audience and enhancing communication. Apifon enables the user to turn data into insights, thus helping them to track the performance of ad campaigns. One can even monitor audience behavior to improve future actions and gain access to relevant KPIs. With this software, users can connect all their applications with the help of APIs or plugins, thus helping them to send messages and enhancing data synchronization. It enables to centralize the user’s communication and bring all customer data into one place. show more

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Pricing Insights for Marketing Automation Software

List of Marketing Automation Software

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
Marketing Optimizer 84 4.7
Ruler Analytics 84 4.9
Zymplify 84 4.3
Webmecanik Automation 84 4.7
Marsello 84 5
LeadBI 84 4.4
Force24 84 3.9
Akero 84 4.5
Plumb5 84 4
ProspectIn 84 4.1

Buyer's Guide on Marketing Automation Software

A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:

Always use the free trial version, if available, and get an idea about the software before actually buying it.

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Download white papers and ebooks on Marketing Automation Software View All Downloads

by Distribion by Distribion
Marketing Storefront: Optimize Customer Engagement Through Automation This client success story and discover how a national company used Distribion's Marketing Storefront to retain and... read more
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by Jeff Bullas by Jeff Bullas
15 Reasons you should be using Digital Marketing Automation This White Paper will help you to learn how to use technology to scale and measure your tactics and campaigns, to beat... read more
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by Kentico by Kentico
Understanding the ROI of Marketing Automation For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the... read more
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by Jumplead by Jumplead
30 Lead Generation Strategies to Help Grow Your Business This e-book explores to learn about the Lead generation, so how Lead Generation is important for your business because... read more
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by Scribe by Scribe
Marketing Automation Platform Buyer’s Guide This guide provides a framework for evaluating marketing automation systems. This guide will help you to learn Whether... read more
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by Marketo by Marketo
The Definitive Guide to Marketing Automation This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It... read more
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by Act-On and NuGrowth Digital by Act-On and NuGrowth Digital
How marketing automation helps you engage customers Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your... read more
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by Pardot by Pardot
Mastering the Art of Marketing Automation If you’re managing email, search, lead generation, and social campaigns as a digital marketer, you probably spend way... read more
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by Nortal by Nortal
The buyer’s guide to Marketing Automation Marketing Automation is one of the fastest growing segments in the field of marketing. Most experts agree that this... read more
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by Jamie Turner, Founder of the 60 Second Marketer & CEO of SIXTY by Jamie Turner, Founder of the 60 Second Marketer & CEO of SIXTY
How to Measure the Success of Your Marketing Automation Campaign In this whitepaper, Jamie Turner shows you the 4 steps to measure your marketing automation campaign success. Learn how... read more
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