What is Lead Scoring?

Lead scoring is a methodology used by sales and marketing departments to rank leads, or prospective customers by assigning values to them based on their behaviour relating to products or services.

Software with Lead Scoring

PRODUCT NAME	SW SCORE (OUT OF 100)	AGGREGATED RATINGS (OUT OF 5)
Leadfeeder	98	4.4
ActiveCampaign	98	4.6
SalesLoft	98	4.6
Zoho CRM	98	4.1
Salesforce	98	4.3
SalesHandy	97	2.9
Lead Forensics	97	3.6
Pipedrive CRM	97	4.5
Apollo.io	96	2.4
Klaviyo	96	4.3

Related Features

Call Logging

Call logging/recording aids in the management and analysis of the sales calls. It may also allow you to make, receive, record, redirect, and assign ownership to calls, as well as serve as a call logger to ensure that missed calls are never forgotten again. Call logging gives you a better understanding of what's going on with your sales calls.

Customer Support

Customer support is a service provided to help customers resolve any technical problems that they may have with a product or service.

Contact Management

The process of storing, organizing, and monitoring information about your clients, prospects, and sales leads is known as contact management. In its most simple form, an address book or an Excel or Google spreadsheet with entries for all of the people with whom you do business can be used to handle your contact details. Many companies, on the other hand, prefer to use advanced contact management software. This is particularly useful if you have a large number of contacts to keep track of or several people who need access to the information.

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